Hi, I’m Ana Bender.

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Part of what I do is content strategy. Another part is designing for different platforms. Another part is performance in the shape of Storytelling.

And there is more. 

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I have a background in design strategy and publishing, and I have fun learning. I’ve studied typography, hand lettering, brand voice, creative writing, oil painting, and the list goes on. I love art and crafts as a means of self-expression. 

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I believe content should come from a real place — messy drafts, knowing your audience, and hands-on creativity, not from what algorithms want.

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In 2020, I created the Creative Content Kit to question platform-obsessed content. I created literally everything - the concept, the content and the product - (in the gif it's me, cutting and folding the prototype). 

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The idea was to help you to understand the ultimate role of content: reach a human being. This way, you can think of which content you need and what platforms work for you -  and especially which ones don’t.

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I work with people and projects that are thoughtful about what they’re creating — from independent professionals to NGOs, big companies, and teams. I help them build content that’s meaningful and genuinely relatable.