ana bender
I work with people to bring their ideas to life, whether that’s through content, storytelling, or design.
ABOUT
I’m a creative generalist who connects the dots across design, strategy, storytelling, and execution.
I began my career with a passion for the arts and followed it into culture, consumption, and communication, spending eight years in higher education designing Fashion Design programs while completing a Master of Research in Strategic Design. Alongside this, I built and led cross-institutional events that blended fashion, music, and community, always focused on building partnerships between education and industry through hands-on courses.
In my early 30s, I made the leap and moved to Europe and expanded into publishing: developing a publication from concept to copy, pitching to publishers, and selling 2,000 copies worldwide:
Creative Content Kit
From there, I stepped into content strategy at an international agency as part of an experience design team, tackling complex challenges for clients like McLaren, Impossible Foods, and Nike. That’s where I learned that content isn’t just strategy, it’s craft.
As a freelancer, I’ve helped B2B businesses shape editorial calendars, manage their social channels, and deliver storytelling that drives engagement.
I’m part of a storytelling collective, where I created the brand identity and manage its voice, visuals, and social presence. I conceptualise, film, edit, and publish content across channels, while also developing and producing the visual concepts for our shows and performances. I collaborate with art directors and photographers, adapting materials seamlessly across print and digital.
I work fluently with AI tools, Adobe Creative Suite, Canva, and multiple video editors—and I’m quick to adapt when new platforms are needed. Recently, for example, I learned Genially to create interactive content for an NGO supporting care-experienced children.
Whenever possible, I bring art and bespoke printed objects into the projects I design. One example is leading the creation of collages that became a zine for one of our storytelling performances. After the show, the audience received A4 posters folded into a zine, an art piece that sparked conversation, caused excitement, and became a lasting memory of the performance.
The common thread? I translate complex ideas into clear, compelling stories, whether they live on a stage, a screen, or a page.
CREATIVE SERVICES
DESIGN
BRANDING
WORKSHOPS
STORYTELLING
CONTENT STRATEGY
